Google – BSkyB: another big deal



BSkyB in Google link-up.  After MySpace … Wow.  A good announcement to make on the day of the London Google Christmas Party !  When are they buying SpotRunner ?

Good commentary on IPDemocracy:

The pact between BSkyB and Google calls for Google to reach into
BSkyB’s TV-only business, with the search giant powering the delivery
of contextual TV ads delivered to Sky TV customers, which will be stored on and delivered from the set-top boxes of the TV
viewers. No financial details were released but Google’s CEO Eric
Schmidt is quoted as saying the deal is the company’s “most lucrative”
yet…”if it works.”

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