Fred Destin

 I ran this simple question on twitter : “what key qualities do entrepreneurs look for in a VC ?”.  Here is what came back from entrepreneurs, most of them established names with hands-on VC experience.  Trust was very clearly the top term.  The order is my own and attempts to reflect frequency, but there is no doubt that entrepreneurs, first and foremost, seek a trusted relationship with a transparent partner who feels has got their back.  I wonder how well we score on what entrepreneurs care most about…

• Trust
• Honesty
• Authenticity 
• Integrity
• Transparency
• Consistency, being even keeled, sense of perspective
• Empathy
• Level of engagement, accessibility
• Pragmatism & realism
• Smarts
• Thoughtfulness
• Speed
• Contacts and network
• Experience
• Entrepreneurial experience
• Genuine ability to add value
• Sense of humour
• Vigilance
• Discipline
• Punctuality
• Money
• Prestige 

Conclusion: All VC’s should yield to the Goddess of Truth