Twitpitch: your startup in 140 characters

We all know that the ability to condense a business down to its essentials is a requirement, from fundraising to allowing everyone in your company to elegantly explain what your company is about.  Sequoia Capital puts as the ability to “summarize the business on the back of a business card”.   David Cowan at Bessemer puts it elegantly : “I know it sounds crazy, but I have come to believe that a clear, compelling elevator pitch is essential to growing your business.  And I’ve paid dearly for the evidence”.  The art can be pushed to the limit with the “company haiku"”:

  • Cisco, “we network networks”
  • Sequoia, “the entrepreneurs behind the entrepreneurs”
  • And of course my favourite: “VentureHacks

Twitter is the perfect tool to force elegance in description, so for fun I sent out a request for a #twitpitch a few weeks back.  Predictably there is nothing particularly new about the concept since Stowe Boyd first publicized this fairly logical evolution on the elevator pitch back in April 2008.

The perfect twitpitch should be evocative, sufficiently aspirational to trigger action, and non technical.  And don’t forget a link to a customized landing page.  Here is mine:   @fdestin Atlas Venture: the reliable seed and early stage capital partners to ambitious tech and life sciences entrepreneurs #twitpitch.  Yes, I will link to our website but only after we have launched the new website. 

Here is what came back from entrepreneurs, including some great examples by seedcamp companies:

  • techchuff‎: .@fdestin 'It's your money we are wasting' #twitpitch
  • deanfankhauser‎: @fdestin Nuji | share and discover products you love with like-minded people, shopping social graph #twitpitch
  • tamaslocher‎: @garmz – Enable fashion talent. You design fashion, we provide the rest #twitpitch damn it still have 58 characters left over. what now?
  • wordyhq‎: Write perfect English. #twitpitch
  • fergusdyersmith‎: Say it with video:! Wooshii. "like 99designs for video production"#twitpitch
  • dan_jf‎: MailSuite =Complete Unified Inbox + push email for *ALL* phones, compression saves 98% of mob data + 10x faster download of msg. #twitpitch
  • OllyWhatTalent‎: – A new kind of creative agency that connects people who *need* talent with people who *have* talent #twitpitch
  • tomcritchlow‎: A website + app which aggregates the poker waiting lists & tournaments from all the casinos on the vegas strip in one place #twitpitch
  • amonter5‎: We want you to meet awesome people, when you are in a space or event@crowdscanner #twitpitch
  • ToddrLevy‎: Our startup @Bloomworlds, a Founder Institute company, is developing a "family friendly" app store for the Android community. #twitpitch
  • laurentk‎: Discover cool new people and things to do in your areas with @submate#twitpitch
  • amjjd‎: Kyral makes it easy to find, share and organize office documents on your company network using search and tagging. #twitpitch
  • michuk‎: Foursquare for film – local recommendations & community: @filmastermobile – coming in January to iPhone near you #twitpitch
  • eventribute‎: An online contest organizer in Twitter and social networks #twitpitch
  • 42goals‎: A simple tool for tracking personal goals and daily activities #twitpitch
  • miicard‎: @miiCard – a user-centric Identity, digital passport, service enabling online real-time validation that “you R who U say U are” #twitpitch
  • VQIndex‎: Leading private shopping club in india #twitpitch
  • gentschev‎: Helping business users save time on (re)search through workflow UI, advanced info retrieval, and meta-data at #twitpitch
  • emotionai‎: The emotional network, allowing the world to easily and visually share their feelings and see the world personalised for them #twitpitch v2
  • Parcura‎: We are the parent-to-parent referral network for finding reliable childcare providers, agencies and experts. #twitpitch
  • HipSnip‎: #twitpitch a social shopping app to remember, learn about, compare & share products and decide what to buy
  • sunnytrail‎: Helping Founders/CEOs of businesses the sell subscriptions (e.g: SaaS) to track profitability metrics easily #twitpitch
  • @picuous: With Picuous you can protect & track your images everywhere on the web. It's the first statistics platform for pics! #twitpitch
  • CashCollie‎: a fun social payment solution helping groups of friends manage purchases for gifts without the organizational and money hassle #twitpitch
  • rodpetrovic‎: Pillows for quiet weeping – custom branded, made out of water-absorbing, noise-reducing material (partnership w/ Pampers?). #twitpitch
  • incommonwithme‎: Connecting you to people who have a lot in common with you.#twitpitch #incommonwithme
  • firstconversion‎: data visualization for children – a 1 page website where children can make graphs by playing & then copy results into homework #twitpitch
  • smartupz‎: @smartupz is your private facebook for business where your customers and your team mates can share files, messages and feedback #twitpitch
  • MusikPitch‎: Get custom music composed for any project (film, ads, wedding) from songwriters around the world with #twitpitch
  • benfawkes‎: @fdestin DataFilter| Collaboratively collect, curate and share web data such as video, audio, images, and text #twitpitch
  • quantter‎: Quantter is the Social Motivation Engine: Follow your friends activities online (Runkeeper, Nike¨+, Fitbit…) and cheer them on! #twitpitch
  • submate‎: RT @laurentk: Discover cool new people and things to do in your areas with @submate #twitpitch
  • Joukuu‎: Microsoft Outlook for cloud based backup files management #twitpitc
  • AppsForGoodCDI‎: Apps for Good is a program where young people learn to create apps that change their world #twitpitch

My favourite here is @garmz – Enable fashion talent. You design fashion, we provide the rest.  Elegant, direct, aspirational.

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