Last.FM versus Pandora: community wins again
I have had a bunch of questions recently about how Last.fm is different from Pandora after the CBS-Last acquisition and I thought it might be worth a quick note.
Pandora is a programming play with some social networks features injected into the mix (not very convincingly). I love Pandora because I am old school and not really into social networks. Its backbone is the "music genome project", a detailed database of the characteristics of every song in the database that was created by music experts. Think tags done by gurus. Pandora then "programs" a station for you based on a starting song or artist and you help it by identifying songs you like or dislike. Today my "Boards of Canada" station, which I have listened to a lot, is pretty much perfect. Because of licensing issues (and I am not talking about the recent challenges) Pandora has always been slightly long tail by nature. Pandora wins hands down on "ARPU".
Last.FM started as audioscrobbler wich was a resident app that would look at what music you listen to and would feed this to a server to recommend music that people with similar tastes also like to listen to. In other words, you would find your "music neighbours" and you could discover new bands by looking for what was popular in your "music neighbourhood". Last.FM wins hands down in its ability to attract people and generate traffic.
So to simplify:
— Pandora = really smart database built by pros to provide automated programming
— Last.FM = completely community centric music discovery tool
If you like analogies, one is Yahoo Directory whilst the other is Google Search. Enough said :-)
I have had some data recently that suggests that a very small proportion of Last.FM users actually use the radio. Conclusion:
- last.fm is really a social network focused on music (with supposedly 6M weekly uniques and 20M registered users)
- radio usage is tiny so they have really no license problem
- with CBS’ great might they can build a killer online radio around last.fm or use the community as a target group for the rest of CBS’ services
The real question for me is why CBS, and not MTV, bought Last ?