What's a UMV worth on YouTube, Metacafe, Facebook, MySpace, GOOG



I did this little study for fun in October.  Useful reference if you are trying to frame reasonable ranges on the value of social networks.

The Value of a Unique Monthly Visitor by site around Q2-Q3 2006:

  • YouTube $23
  • CNET $16
  • MySpace as valued by the Google ad deal: $11.25
  • Facebook at 1bn: $67
  • Google: $272 !
  • Yahoo $48

Of course these are snapshots (essentially they are P/E ratios without the earnings) so growth needs to be adjusted for.  Another useful number is that the annual revenue created off a Yahoo unique is $11.

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2 Responses to What's a UMV worth on YouTube, Metacafe, Facebook, MySpace, GOOG

  1. leafar says:

    Thanks.
    We need this data which is often difficult to find. I love Blogging VCs, they are helpfull.

  2. TVnomics says:

    Very funny to see value per unique monthly visitor

    Back to the Future !