What's a UMV worth on YouTube, Metacafe, Facebook, MySpace, GOOG
I did this little study for fun in October. Useful reference if you are trying to frame reasonable ranges on the value of social networks.
The Value of a Unique Monthly Visitor by site around Q2-Q3 2006:
- YouTube $23
- CNET $16
- MySpace as valued by the Google ad deal: $11.25
- Facebook at 1bn: $67
- Google: $272 !
- Yahoo $48
Of course these are snapshots (essentially they are P/E ratios without the earnings) so growth needs to be adjusted for. Another useful number is that the annual revenue created off a Yahoo unique is $11.
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