Fred Destin

We have two viewer-facing video initiatives here at Atlas, one being Gotuit Media and its portal Gotuit.com and the other being DailyMotion.  Good news landed on the public pages on Thursday with the announcement of the EMI – Gotuit licensing agreement.

Strikingly UMG announced a lawsuit against MySpace the next day.  The debate around MySpace seems to be that MySpace has been monetising a ton of pages that have historically contained copyrighted content.  I have looked at the DMCA in detail; the law is ambiguous and was not designed with UGC in mind, so this is not an easy one to predict.  I will be watching the outcome with interest !

Gotuit offers a nicely branded and protected experience to media owners because (a) its quality is very high and (b) there is no opportunity for the content to escape the site.  So whilst there is a definite downside in terms of viral spread and community leverage, Gotuit is in the business of building an alternative to television where copyrighted content feels safe.

You can read Techcrunch here.  Good things don’t come to those who wait on Gotuit:

• Video access is very very fast
• You can browse the site whilst you watch the video
• Deep tagging features mean you can navigate straight to the right sequence

Some good reviews from TechnoBabble and Read/Write Web as well.

technorati tags:gotuit, dailymotion, emi, myspace, youtube, jeffandrews